First published by Mike Morgan – who has written 20 posts on High Profile Enterprises.
It is absolutely essential that your social media business pages are managed by someone who understands your brand, your company philosophies and the goals of the social media campaign.
Too often we see the reins being passed to a junior staff member because they already have a Facebook page or are on Twitter! Or anyone who knows anything at all about Facebook or Twitter.
Prepare for the slow-motion train wreck that will inevitably follow.
Take careful note of the recent celebrity tweets that have landed the tweeter in hot water or the badly handled brand reputation crises that have gone viral and done irreparable damage to the company name.
This is an area that needs professional management…
But just for a bit of fun I have outed the personality types that you want absolutely nowhere near your social media marketing management! Find out here